Framtidsseminarium

Regional coordination of tours and audience development 

 Meeting in Umeå with independent/non-profit organizers from the northern regions

      Programme:      

•       Reports from the pilot studies "National Tour Structures" by Vanessa Labañino (MAIS), and "The Audience in Focus" by Sofia Joon (RFoD)
•     Discuss the need for regional coordination of tours and audience development
•    Speed dating

Contributors/guests:

· Members from RFoD, Svensk Jazz and Kontaktnätet

· Music directors from the regions in the north

· County music producers

Seminar leadars:

Vanessa Labañino (MAIS)
Sofia Joons (RFoD)
Karin Inde (Svensk Jazz)
Marita Isaksson (Kontaktnätet)

The pilot study The Audience in Focus has surveyed audience development efforts in our three genres after having visited and conducted interviews with six independent/non-profit organizers who are members of RFoD, Svensk Jazz or Kontaktnätet. The MAIS pilot study National Tour Structures has gathered information from MAIS member organizations to provide a broad and dynamic image of the conditions under which independent organizers work, their visions and their opportunities for collaborating on tours. Information was also collected through Musikcentrum Riks, as a way of having the musicians' expectations and ideas represented. 

Many organizers across the different genres have expressed a desire for better functioning touring structures and cooperation on audience issues. To be able to advance and create real opportunities for cooperation related to touring and audience development in the north, we want to discuss ways of moving forward. Who will do what? When can we start? Today?